Titulo | #STEALOURSTAFF |
Agência | TBWA\London |
Campanha | #STEALOURSTAFF |
Anunciante | BECO |
Marca | BECO |
Posted | Julho 2020 |
Sector Empresarial | Drogarias, lojas especializadas |
Filosofia | BECo, a 166-year-old social enterprise soap brand, invited employers across the country to #StealOurStaff. There are 1.1 million disabled people out of work in the UK, but BECo is doing its bit - 80% of its staff have disabilities. The more soap it sells, the more jobs BECo creates. But it believes every company could be doing more to reduce the disability employment gap. If BECo’s staff move onto bigger and better things, they can create more job opportunities for those who need it. This integrated campaign targeted those in a position to hire, and ranges from packaging to social and OOH. |
Tipo de Mídia | Impressões colaterais e de marketing directo |
Equipa criativa | Dan Kenny |
Equipa criativa | Duncan Brooks |
Equipa criativa | Tom Gong |
Director de publicidade | Camilla Marcus-Dew |
Marketing Manager | Diane Cheung |
Chief Creative Officer | Andy Jex |
Chefe de produção | Poppy Manning |
Produtor | Holly Baker |
Diretor dos Negócios | Daisy Hampton |
Director de contas | Max Phillips |
Planeador estratégico | Killian Kapfer |
Social Media Manager | Sophie Elliott |
Head of Design | Aaron Moss |
Designer | Aaron Janagal |
Business Affairs Coordinator | Cath Pow |
Art Buyer | Louise Cripps |
Art Buyer | Claire Delafons |
Fotógrafo | Philip Haynes |
Realizador | Dan Castella |
Produtor executivo | Peter Shuttleworth |
Editor | Daniel French |
Sound Engineer | James Cobbold |
Produtor de som | Maddy Lebel |
Post-production Producer | Gus Quirk |
Grade | George Neave |
Pós produção | Ben Stonehouse |
Web designer | Fiona Jacques |
Senior Account Manager | Steph Wilkinson |
Account Manager | Florence Mackenzie |