| Titulo | Cigarette butts and snuff pouches (snus) from the ground end up in the ocean |
| Brief | The vast majority of ocean trash comes from land. This campaign uses humor, simple logic and flying sea bass to show that the cigarette butts and snuff pouches (snus) you throw on the ground will most likely end up in the ocean. |
| Agência | KIKKUT |
| Campanha | Cigarette butts and snuff pouches (snus) from the ground end up in the ocean |
| Anunciante | The City of Oslo |
| Marca | The City of Oslo |
| Posted | Janeiro 2021 |
| Sector Empresarial | Questões ambientais e animais |
| História | Rusken is the city of Oslo's initiative for a clean city. Throughout the year Rusken arranges activities for schools, kindergartens and the general population of Oslo, where they clean and tidy outdoor areas of the city. In addition Rusken works towards creating good, environment-friendly attitudes among the citizens. |
| Tipo de Mídia | Televisão e Cinema |
| Equipa criativa | David Aasen |
| Equipa criativa | Stig Eilert Svendsen |
| Project Manager | Solene Bourgetel |
| Consultant | Truls Bjergulf Hilland |
| Produtora | Pryserfilm |
| Realizador | Martin Lund |
| Producer | Fredrik Pryser |
| Equipa criativa | Vidar Singh |