Titulo | Girls of Paradise |
Brief | Radio commercials formed part of a larger campaign raising awareness of the violence inflicted on prostitutes. At its core was a website for a fake escort service called Girls of Paradise. All the girls on the site were thinly disguised versions of actual murder victims. The radio ads featured would-be clients contacting the service, only to be told the girl they wanted to see was either dead or seriously injured, often at the hands of her pimp. Abolish prostitution and stop the violence. |
Agência | McCann Paris |
Campanha | Girls Of Paradise |
Anunciante | Mouvement du Nid |
Marca | Mouvement du Nid |
Posted | Setembro 2016 |
Sector Empresarial | Outros |
História | The Mouvement du Nid is a nonprofit organization involved in the fight against prostitution and helps prostitutes escape a system that ultimately destroys them. |
Tipo de Mídia | Viral |
Comprimento | |
Produção de som | Capitaine Plouf |
Director executivo criativo | Riccardo Fregoso |
Director executivo criativo | Julien Chiapolini |
Redator | Gilles Ollier |
Director de arte | Christophe Rambaux |
Chief Executive Officer (CEO) | Bruno Tallent |
Consultant | Coline Dechelette |
Art Buyer | Véronique Leblanc |
Art Buyer | Delphine Devaux |
Produtor da agência | MRM |
Project Manager | Clément Hardouïn |
Editor | Mickaël Vo y Phong |
Editor | Nicolas Gras |
Pós produção | Caroline de Genis |
Pós produção | Isabelle Créchet |