| Titulo | Donate The Hate |
| Agência | Grabarz & Partner |
| Campanha | Donate The Hate - The Involuntary Online Donation |
| Anunciante | ZDK Gesellschaft Demokratische Kultur |
| Marca | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR |
| Data da primeira Transmissão/Publicação | 2016 |
| Sector Empresarial | Outros |
| História | ZDK used the comment function on social media platforms to turn hateful comments about Germany’s refugee crisis into donations to the cause – essentially transforming haters into supporters. Their microsite tracked the number of “involuntary donations,” created a list of Top 10 donors and caught the eye of big deal sponsors such as Facebook. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Director criativo | Jakob Eckstein |
| Director criativo | Matthias Preuß |
| Redator | Jakob Eckstein |
| Redator | Stefan Geschke |
| Redator | Lisa Weibezahl |
| Director de arte | Matthias Preuß |
| Director de arte | Tobias Lehment |
| Director de arte | Florian Kronenberg |
| Produtora | Harvest |
| Programador | Boris Horn |
| Chief Creative Officer | Ralf Heuel |
| Supervisor de conta | Joelle Timores |
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