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King James Digital
| Titulo | The Perfect Life |
| Agência | King James |
| Campanha | The Perfect Life |
| Anunciante | Sanlam |
| Marca | Sanlam |
| Data da primeira Transmissão/Publicação | 2016 / 10 |
| Sector Empresarial | Seguros |
| Filosofia | Three people where offered their perfect life but turned it down. First, we created an online calculator that showed you the salary you will have when you retire based on your retirement savings in today’s money, the Retirement Salary. If the amount was significantly less than you current salary, you knew you had a problem and have the time to fix it. To launch it we came up with an interesting way to help people to imagine their retirement in the present day. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Director criativo | Cameron Watson |
| Director criativo | Michael Wilson |
| Director de arte | Genie Botha |
| Director de arte | Ana Rocha |
| Redator | Emma Drummond |
| Director executivo criativo | Matt Ross |
| Director executivo criativo | Dan Pinch |
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