VLESP - "The Talk"

Lucy

Lucy Brussels, Bélgica

Prêmios

1318

Esse anúncio faz parte da Coleção ACT Responsible

Marca: VLESP
País: Bélgica

Anunciante: VLESP

Titulo	The Talk
Agência	Lucy
Campanha	The Talk
Anunciante	VLESP
Marca	VLESP
Posted	Novembro 2022
Sector Empresarial	Instituições, organizações não governamentais
História	Men are 3 times more likely to commit suicide than women. For generations, boys from a very young age are encouraged to not express their emotions as it is considered 'weak'. So men tend to bottle their problems up, instead of talking about them or looking for help. VLESP, the Flemish Centre of Expertise in Suicide Prevention, wanted to encourage men to be more open and actively address mental health problems in themselves or in men around them. Our film shows the absurdity of the ‘male silence’. Two men in a car who don’t talk to each other. But the subtitles reveal what goes through their mind. One man is ashamed to talk about his problems, while his friend is reluctant to inquire about how his pal feels. The payoff: No one can read minds.
Problema	VLESP is the Flemish Centre of Expertise in Suicide Prevention.
Tipo de Mídia	Viral
Director criativo	Iwein Vandevyver
Director criativo	Laurent Dochy
Redator	Ruben De Praetere
Director de arte	Yves Van Hacht
Director de contas	Thomas Vuerinckx
Managing Diretor	Jonas De Wit
Produtora	Hamlet
Realizador	Jara Moravec
Produtor executivo	Ruben Goots
Produtor executivo	Jason Felstead
Producer	Robin Paul
Pós produção	Dominique Ruys
Director de fotografia	Sander Vandenbroucke
Editor	Jara Moravec
Editor	Steije Hillewaert
Music Supervision	GOLDSTEIN
Sound Designer	Samuel Jurkovi
Mix	Samuel Jurkovi
Grade	Xavier Dockx
Pós-produção	Xav & Coco
Música	Sir Victor Uwaifo
Director de publicidade	Anne Ballon