Titulo | Big Mac |
Agência | Leo Burnett |
Campanha | Iconic Stacks |
Anunciante | McDonald's |
Marca | McDonald's |
Data da primeira Transmissão/Publicação | 2020 / 1 |
Sector Empresarial | Restaurantes e comida rápida |
Filosofia | Building on the brands heritage of iconic out of home advertising, this latest instalment serves time relevant reminders of hero menu items such as the Sausage & Egg McMuffin, Big Mac and Filet-O-Fish. Created by Leo Burnett London, in collaboration with renowned typographer David Schwen, the eye-catching creative features ingredient stacks that are so recognisable, viewers of the work create their own association back to the McDonald’s products they are referencing. |
Tipo de Mídia | Exterior |
Chief Creative Officer | Chaka Sobhani |
Director criativo | Pete Heyes |
Director de arte | James Millers |
Redator | Andrew Long |
Designer | David Schwen |
Designer | Jake Arnold |
Head of Design | Phil Bosher |
Director de contas | Steph Bates |
Senior Account Manager | Robert Ellen |
Executivo de contas | Callum Matthews |
Project Director | Emily Green |
Marketing Manager | Hannah Pain |
Campaign Assistant | John McClure |