Sonochrome - "Can you hear the colors?"

Scholz&Friends Belgrade

Scholz&Friends Belgrade Beograd, Serbia

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8609

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Sonochrome
País: Serbia

Anunciante: Sonochrome

Titulo	Can you hear the colors?
Agência	Scholz&Friends Belgrade
Campanha	Can you hear the colors?
Anunciante	Sonochrome
Marca	Sonochrome
Posted	Outubro 2015
Sector Empresarial	Outros
História	The starting idea was to enable the blind people to experience colors for the first time in their lives, by using something they always have with them- their mobile phones. Sonochrome app transforms color vibrations into sounds in real time, based on a specially designed chart that makes the experience as natural and intuitive as possible: for example, similar colors will sound similarly, cold and deep colors sound completely differently then bright and vibrant ones. With use, Sonochrome trains the brain to develop synesthesia, a phenomenon in which stimulation of one sense is experienced in another. It enriches lives of blind people significantly, making it possible for them to have a subjective experience of colors and even enjoy a painting, or a beautiful sight.
Tipo de Mídia	Applications
Comprimento	111 seconds
Director criativo	Svetlana Copic
Redator	Svetlana Copic
Director de arte	Slavisa Savic
Produtora	Red Production
Realizador	Sara Marković
Producer	Miloš Đukelić
Producer	Minja Jovanovic
Programador	Lazar Radosavljević
Programador	Đorđe Reljić
Programador	Nikola Cubaljević
Programador	Daniel šAranović
Director de fotografia	Luka Milićević
Compositor	Marko Milićević
Editor	Aleksandar Milenković
Director de contas	Vladan Miljković
Client Services Director	Jasmina Nikolić
Managing Diretor	Tijana Adamov
Chief Executive Officer (CEO)	žArko Sakan