Titulo | iPad Posters (Film case) |
Agência | TBWA\Media Arts Lab |
Campanha | iPad Posters |
Anunciante | Apple |
Marca | Apple |
Posted | Julho 2020 |
Sector Empresarial | Telemóveis e pagers |
Filosofia | Apple’s success in creating social communities for the initial slate of Apple TV+ shows provided the opportunity for it to expand its audience to the creator community native to Apple. The challenge was getting fresh eyes on Apple TV+ titles among the creator community and encouraging title fandoms to take a deeper look at Apple products, while staying true to ongoing campaign strategies. |
Tipo de Mídia | Interatividade |
Comprimento | |
Global Chief Creative Officer | Brent Anderson |
Executive Director of Content Production | Brian O'Rourke |
Director criativo | Kathleen Swanson |
Director criativo | Pierce Thiot |
Director assistente criativo | Rhodney Viray |
Director assistente criativo | Colin Snow |
Junior Art Director | Ben Parker |
Junior Copywriter | Ben Bolton |
Director of Art Production | Helen O’Neill |
Freelance Senior Art Producer | Kay Gautraud |
Junior Producer | Steven Soto |
Supervisor de conta | Nissa Gutierrez |
Supervisor de conta | Erin Woods |
Executivo de contas | Erin Gazdik |
Executivo de contas | Emily Pugliese |
Senior Brand Strategist | Adam Arola |
Senior Business Affairs Manager | Lynn O'Rourke |
Música | Andy Hamm |
Associate Producer | Syd Ames |
Business Affairs Manager | Madison Karsenty |