BASF - "Hernan Bradas"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Irlanda

2280

Marca: BASF
País: Irlanda

Anunciante: BASF

Titulo	Hernan Bradas
Agência	Rothco, part of Accenture Song
Campanha	We Love EVs
Anunciante	BASF
Marca	BASF
Data da primeira Transmissão/Publicação	2021 / 12
Sector Empresarial	Material eléctrico e electrónico
Filosofia	From reducing our CO2 emissions to contributing to a more sustainable society, there’s plenty to love about electric vehicles. But, with game-changing innovation, there’s always so much more we can achieve. As one of the world’s most innovative companies, BASF develops solutions that address the planet’s biggest challenges and enhance our everyday lives. A leading producer of energy vehicle (EV) battery materials, BASF is innovating new technologies for battery recycling, improved reach, better charging times, as well as researching alternative materials for next generation batteries. Looking to engage the world with BASF and highlight the company’s passion for sustainable innovation, Rothco, part of Accenture Interactive, has created a campaign that showcases all there is to love about e-mobility. Through a series of real life - and wonderfully human - stories, the global ‘We Love EVs’ campaign introduces audiences to some of the world’s most passionate electric vehicle fans. It shows how BASF’s battery materials team is working to address climate change and conserve natural resources, from sourcing through production to recycling. Rothco, part of Accenture Interactive, worked with production company Nice Shirt and director Matt Houghton to craft three hero films that focus on the importance of collaboration, cooperation, and human connection, whilst simultaneously showcasing BASF’s mission to make electric battery materials for EVs even more sustainable and effective. The first film tells the story of racing driver Hernan Bradas, who is carrying on his father’s legacy by building a fully electric racing car named the ‘eBaquet’ - the first of its kind. The second follows husband and wife team, Steve and Audrey Clunn who, since 1996, have worked to make a difference in the world by converting cars and pick-up trucks to electric vehicles. The third and final film follows father Lao Qian as he looks to reconnect with his son Xiao through a 2000km road trip across Tibet in his electric car. In addition to the three films, the campaign also tells the stories of people dedicated to their work in battery materials at BASF. All the stories will be hosted on the BASF campaign website. The global, digital-only campaign is now live in nine languages across the US, China, and 12 European countries. All content directs audiences to the “We Love EVs” website, allowing readers to find out more about BASF’s innovation and work in the area of e-mobility.
Tipo de Mídia	Interatividade
Comprimento	96 seconds
Mercado	Reino Unido
Mais Informações	https://weloveevs.basf.com/battery/en-en/
Produtora	Nice Shirt Films
Empresa de produção	Tenthree
Música	Extreme Music
Director de publicidade	Carol Sizmur
Produtor da agência	Jeremy Muthana
Chief Creative Officer	Al Kelly
Director executivo criativo	Jen Speirs
Creative Director, Copywriter	John McMahon
Creative Director & Technologist	Torlogh O’Boyle
Equipa criativa	Dave Kelly
Equipa criativa	Meabh McElduff
Agency Director	Rosie Rogers
Director de contas	Joanna Cawley
Account Manager	Roisin Watters
Project Manager	Caitriona Coakley
Estrategista	Colette Henry
Realizador	Matt Houghton
Produtor	Richard Martin
Produtor	Jack Cain
Director de fotografia	Bob Scott
Director de fotografia	Nacho Aveille
Director de fotografia	Sascha Schoberl
Pós produção	Raised by Wolves
Editor	Gary Forrester
Editor	Blaine Pearson
Post-production Supervisor	Jon Hollis
Som	Audium
Som	Screen Scene
Música	Manners McDade
Web designer	Torlogh O’Boyle
Digital Agency	Virtual Identity GmbH
Agência de Mídia	Spark Foundry
Produtora	Curious Productions