Titulo | The story of Gerard |
Brief | We decided to tell the story of UWV by telling the story of one person. The story of Gerard. A young man with a neurodiverse background who, with the help of UWV, overcomes the hurdles on the labour market and ends up playing a part in helping to solve staff shortages in a big regional hospital.The story of Gerard is a great example of how ‘UWV works for us all’, because by helping Gerard, UWV triggers a ‘ripple effect’. UWV doesn’t just work for him. But also for his new employer. His manager. His co-workers. The whole hospital. And his family, too. And in that way, ultimately for society as a whole. |
Agência | Dawn |
Campanha | The story of Gerard |
Anunciante | UWV |
Marca | UWV |
Data da primeira Transmissão/Publicação | 2023 / 5 |
Sector Empresarial | Instituições, organizações não governamentais |
História | A light-hearted mini doc and campaign in which UWV shows the ripple-effect of helping someone with a neurodiverse background find a job in a tight labour market. |
Tipo de Mídia | Case Study |
Director criativo | Frenkel Schönfeld |
Creative Producer | Ynske Postma |
Diretor dos Negócios | Kyra Roest |
Strategy Lead | Esther Overmars |
Design | Martijn de Beurs |
Director de fotografia | Mick Van Dantzig |
Pós-produção | Marla Grading |
Pós-produção | Wietse van Bezooijen |
Som | Raven Artson |
Música | Raven Artson |
Director de arte | Tom Rentmeester |
Project Manager | Alexander van der Pal |
Design | Niek Kessels |
Illustrator | Melcher Oosterman |
Realizador | Victor Vroegindeweij |
Produtor executivo | Marlice Draijer |
Offline | Mark Wallaard |