Almacenes Éxito - "SaveLearn (Film)"

Sancho BBDO

Sancho BBDO Bogotá, Colômbia

Prêmios

3044

Marca: Almacenes Éxito
País: Colômbia

Anunciante: Almacenes Éxito S. A.

Titulo	SaveLearn (Film)
Agência	Sancho BBDO
Campanha	Save & Learn
Anunciante	Almacenes Éxito S. A.
Marca	Almacenes Éxito
Posted	Junho 2021
Produto	Almacenes Éxito
Sector Empresarial	Retalho, distribuição e cadeias de restaurantes
História	Colombia is one of the countries with the worst proficiency of the English language and for a Colombian being able to access English classes or a good learning book is very expensive. We are the most important and biggest retail of the country, and we know besides everything, Colombians love to save. This is why we turned our promotional catalogs into our costumer’s first free basic English lesson. To make it happen, we translated more than 300 products in each catalog, almost 4,000 new words in English to learn. In every edition people could find new words and new practice exercises, and so while they save money, they also learn a new language.
Tipo de Mídia	Case Study
Comprimento	95 seconds
President	Carlos Felipe Arango
Chief Creative Officer	Mario Lagos
Chief Creative Officer	Sergio León
Chief Creative Officer	Hugo Corredor
Chief Creative Officer	Giovanni Martinez
Chief Strategy Officer	Andres Mauricio Carvajal
Executive Vice President	Natalia Perez
Director executivo criativo	Andrés Luque
Director executivo criativo	Jhonny Victoria
Director executivo criativo	Jairo Rubiano
Director executivo criativo	Julian Lozano
Director criativo	Andres Garcia
Director criativo	Felipe González Ávila
Redator	Camila Ordóñez
Redator	Mario Betancour
Director de arte	Andres Garcia
Director de arte	Andrés-Felipe Guevara
Social Media Team	Melissa Rojas
Producer	Angela Rodriguez
Realizador	Juan Gómez
Fotógrafo	Francisco Giraldo
Content Producer	Daniela Sendoya
Motion Graphics Artist	Andrés-Felipe Guevara
Business Operations	Luisa Niño
Digital Content Director	Camilo Fajardo