Corn Dogs - " Conquer a Monster Appetite "

Odysseus Arms

Odysseus Arms Mill Valley, Estados Unidos

11322

Marca: Corn Dogs
País: Estados Unidos

Anunciante: Foster Farms

Titulo	Conquer a Monster Appetite
Agência	Odysseus Arms
Campanha	Monster appetite
Anunciante	Foster Farms
Marca	Corn Dogs
Data da primeira Transmissão/Publicação	2016 / 7
Sector Empresarial	Pré-cozidos e comida desidratada
História	San Francisco-based advertising agency Odysseus Arms brings monstrous pangs of hunger to life in the new :30 “Appetites” for Foster Farms Corn Dogs. Directed by Emmy-winning Hungry Man helmer Dave Laden, the spot shows an active young boy being thrown off his soccer game by a furry little monster. As the game progresses, the creature grows bigger and bigger, only to be kept at bay with a savvy save by his mom, serving up Foster Farms Corn Dogs to finally kick the Hunger monster to the curb.
Filosofia	This spot marks Foster Farms Corn Dogs’ first official advertising campaign, launching in select markets. In addition to the :30 and :15, the integrated campaign includes digital advertisements, online displays, mobile executions and local activations. “Launching the first campaign for Foster Farms Corn Dogs was a big undertaking for us,” says Foster Farms Corn Dogs Marketing Director Jon Swadley. “We found a great strategic and creative partner in Odysseus Arms. Their immersive consumer approach in strategic and creative development resulted in creative that was immensely successful in our initial reads. We look forward to putting that success to the test in-market.” The spot was developed using ThirdEye™, Odysseus Arms’ proprietary creative development approach.
Problema	The ThirdEye™ process allows Odysseus Arms to co-create with consumers to refine strategy and creative assets, and to empirically test, through focus groups and copy testing labs, prospective materials before they hit the market. For this campaign, they worked alongside busy moms that are buying food for the always-hungry family. This approach brings the creative process a step closer to target consumers than generic market research, tailoring each concept to the unique goals of the campaign and the brand.
Resultado	“ThirdEye™ started as a proprietary technique I was using to glean insight from an unfamiliar segmentation,” says Odysseus Arms co-founder Libby Brockhoff. “Four years later, it’s our model. It shows us what fascinates a consumer before media investment.”
Tipo de Mídia	Televisão
Comprimento	30 seconds
Creative Agency	Odysseus Arms
Production VFX	Significant Others
Empresa de produção	Final Cut
Foster Farms Marketing Director	Jonathan Swadley
Integrated Marketing Director	Ira Brill
Design Director	Libby Brockhoff
Director criativo	Franklin Tipton
Managing Diretor	Eric Dunn
Director de arte	Rachel Ngun
Produtor executivo	Cherie L. Appleby
Produtora	Hungry Man
Realizador	Dave Laden
Managing Partner/Executive Producer	Kevin Byrne
Produtor	Caleb Dewart
Director de fotografia	Christophe Lanzenberg
Editor	Paul Zucker
Assistant Editor	Dillon Stoneburner
Produtor executivo	Eric McCasline
Produtor executivo	Alek Rost
VFX, Flame Artist	Dirk Greene
Produtor	Garrett Braren
Mix	Beacon Street
Compositor	Andrew Feltenstein
Mix Artist and Sound Design	Rommel Molina
Produtor executivo	Adrea Lavezzoli
Props/Monster Design	Legacy Effects
Designer de produção	Alan Scott
Design and Build	Theodore Haines