Titulo | Sicker Than The Patients 3 |
Agência | adam&eveDDB |
Campanha | Sicker Than The Patients |
Anunciante | Frontline19 |
Marca | Frontline19 |
Data da primeira Transmissão/Publicação | 2024 / 4 |
Sector Empresarial | Acções caridade, fundações, voluntariado |
História | The print draws attention to the severity of the symptoms that NHS workers are experiencing in comparison to some of the patients that they’re treating. |
Filosofia | With over half of NHS workers suffering from poor mental health * and with one in four NHS staff having considered suicide **, the new campaign underlines how, in many cases, NHS staff are sicker than the patients they are treating. As recent statistics reveal the staggering rise in mental health problems amongst healthcare workers, ‘Sicker Than The Patients’ aims to drive donations for Frontline19’s counselling services, so the charity can continue to extend emotional support to as many affected NHS workers as possible - whilst also moving NHS welfare up the public agenda at the next general election. It follows the D&AD Black Pencil-winning campaign Hopeline19, which saw adam&eveDDB launch a free phone line dedicated to thanking NHS and frontline staff for their strength and support during the pandemic. |
Tipo de Mídia | Exterior |
Comprimento | |
Chief Creative Officer | Richard Brim |
Director executivo criativo | Ant Nelson |
Director executivo criativo | Mike Sutherland |
Director criativo | Richard Gayton |
Director criativo | Darren Beresford |
Redator | Darren Beresford |
Chief Executive Officer (CEO) | Miranda Hipwell |
Director de arte | Richard Gayton |
Head of Integrated Production | Nikki Cramphorn |
Assistant Producer | Holly Wormleighton |
Impressão | Jaki Jo Hannan |
Creative Excellence Manager | Cassie Bodaly |
Project Director | Andrea Kenyon |
Chief Strategy Officer | Martin Beverley |
Head Of Planning | Will Grundy |
Diretor dos Negócios | Adam Patel |
Director de contas | Renee James |
Project Manager | Josie Shand |
Legal | Candice Macleod |
Legal | Tom Campbell |
PR Executive | Shehneal Dhaliwal |
PR Assistant | Femke Pusey |
Account Manager | Lydia Bauer |
Business Affairs Manager | Edan Cummins |
Produtora | Morton Jankel Zander (MJZ) |
Realizador | Henry Hobson |
Director de fotografia | Ben Seresin |
Produtor | Lucy Jones |
Chefe de produção | Lucy Jones |
Produtor executivo | Lindsay Turnham |
Production Manager | Dulcie Menzie |
Sound Recordist | Paddy Owen |
Designer de produção | Sophie Becher |
Hair | Natasha Lawes |
Assistant Director | Jim Cole |
Gaffer | Niko Kalermarakis |
Costume | Rebecca Rich |