Burger King - "Surprise"

BBH

BBH London, Reino Unido

376

Marca: Burger King
País: Reino Unido

Anunciante: Burger King

Titulo	Surprise
Agência	BBH
Campanha	That's Foodfillment
Anunciante	Burger King
Marca	Burger King
Data da primeira Transmissão/Publicação	2024 / 4
Sector Empresarial	Comida
História	Burger King UK, the reigning monarch of flame-grilled burgers, is launching ‘Foodfillment’, a new brand platform designed to spark the interest of burger enthusiasts across the nation. The campaign, created with BBH London and produced by its in-house production arm Black Sheep Studios, is celebrating Burger King UK's continued commitment to providing more than just a quick bite and offering a fully satisfying food experience. From the mouth-watering flavours in its Gourmet Kings burger range to the unbeatable value of the King Box Meals, ‘Foodfillment’ encapsulates the unique joy that comes from finishing a Burger King UK meal. Foodfillment is a hard feeling to beat. Sure, catching a fish, having a first kiss or being thrown a surprise birthday party are great, but better than the feeling of total food satisfaction? No chance. Introducing Martin, the brand’s Foodfillment spokesperson, to remind everyone that nothing compares to the warm, fuzzy feeling you get after enjoying a Burger King UK meal. Katie Evans, Burger King UK Chief Marketing Officer, said: “Ultimately, food is all about satisfaction. But satisfaction is about more than just being full. It’s about real food quality, delicious ingredients and getting value for money. We’re excited to launch ‘Foodfillment’, a new brand platform which we feel perfectly captures this feeling of ultimate satisfaction.” Felipe Serradourada Guimaraes, Deputy ECD at BBH, added: “That warm fuzzy feeling of total creative satisfaction. That’s how these spots feel.” The campaign is launching on March 25th with three tongue-in-cheek 30-second TVCs directed by Taso Alexander, and will be running across TV, OOH, Radio and in store.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Grade	Electric Theatre Collective
Chief Creative Officer	Alex Grieve
Director executivo criativo	Helen Rhodes
Deputy Executive Creative Director	Felipe Guimaraes
Redator	Charlie Pendarves
Director de arte	Chloe Stephenson
Designer	Andy Cooke
Designer	James Parkinson
Group Strategy Director	Saskia Jones
Estrategista	Alexi Hall
Managing Partner	James Rice
Director de contas	Caroline Barton
Executivo de contas	Holly Gash
Agência de Mídia	Walk-In Media
Produtor da agência	Alen Grebovic
Print Producer	Daniel Moorey
Planejador de Mídia	Gaby Lewis
Produtora	Black Sheep Studios
Realizador	Taso Alexander
Director de fotografia	Kasper Wind
Produtor	Sophie FitzGerald
Pós-produção	Amber Millington
Colorist	Luke Morrison
Editor	Jack Singer
Empresa de produção	Stitch