Cerveza Pilsener - "Lo nuestro es pa' arriba"

Gut Mexico

Gut Mexico Mexico, México

4732

Marca: Cerveza Pilsener
País: México

Anunciante: AB Inbev

Titulo	Lo nuestro es pa' arriba
Agência	Gut Mexico
Campanha	Lo nuestro es pa' arriba
Anunciante	AB Inbev
Marca	Cerveza Pilsener
Data da primeira Transmissão/Publicação	2024 / 2
Sector Empresarial	Cervejas, sidras
Filosofia	More than a beer, Pilsener has become a symbol of Ecuador. Throughout its history, it has accompanied the country's most important moments, celebrating the warmth of its people and the richness of its culture. With this campaign, the brand seeks to redefine its purpose by promoting the potential of Ecuadorians, to remind them that they can overcome adversity and go further. With this idea, the brand seeks to promote unity and pride in the country, reaffirming the message that going "pa' arriba" is an attitude of life shared by all the natives of the country located in the middle of the world.
Tipo de Mídia	Televisão
Comprimento	60 seconds
Mercado	Equador
Produtora	Landia
Managing Director/Partner	Camila de Almeida Prado
Director executivo criativo	Ramiro Rodriguez Gamallo
Director criativo	Santiago González
Director criativo	Roberto Gabian
Director de arte	Tomás Bejarano
Redator	Rodrigo Alaniz
Chefe de produção	Eugenia Carbajales
Senior Producer	Agustina Perez Ponce
Senior Producer	Agustina Penela
Group Account Director	Daniel Suastegui
Account Management Supervisor	María Isabel Durán
Executivo de contas	Fernanda Álvarez
Chief Strategy Officer	Samantha Hernandez
Diretor de Estratégia	Jessica Méndez
Content Lead	Geraldine Salcedo
Director de publicidade	José Pérez-Vargas Huerta
Director de publicidade	Eddy Xavier Cepeda Judge
Director de publicidade	Arturo Stacey Manrique
Realizador	Fran Paparella
Realizador	Jaime Peña
Managing Diretor	Thomas Amoedo
Director of Production	Mercedes Guereño
Produtor executivo	Santiago Muñoz
Produtor executivo	Luciana Abramzon
Production Manager	Demian Gross
Director de fotografia	Sebastián Cantillo
Editor	Daniel Balleza
Post production director	Luis Fernando Torres Zerecero
Colorist	Lisa Tillinger
Mix	Ezequiel Sampietro
Band	Ezequiel Sampietro