| Titulo | Tear Couture |
| Brief | Acid Survivors Trust International (ASTi) released a report detailing the use of acid in the supply chains of key industries, including Fashion & Textiles - and their role in the handling, storage & safe disposal of acid.The report was launched by HRH Princess Anne at St. James’ Palace. To launch it, we created Tear Couture. A journey inside an acid survivor’s teardrop. We collected and photographed the tears of acid attack survivors, which were turned into a VR experience where people could listen to real acid survivors’ testimonials, a live 3D installation and tears printed in silk.At the event, representatives of the fashion and textile industries were invited to sign a pledge to tighten their security measures within their acid supply chain networks. Since the event, Senior representatives at Primark, The British Fashion Council, New Look and Armani have been in contact with ASTi. |
| Agência | McCann Health |
| Campanha | Tear Couture |
| Anunciante | The Acid Survivors Trust International (ASTi) |
| Marca | ASTI |
| Posted | Novembro 2022 |
| Sector Empresarial | Segurança pública, saúde e higiene |
| História | ASTi launched a report detailing the use of acid in the supply chains of key industries, and their role in the handling, storage & safe disposal of acid. To launch the report, we created Tear Couture. A journey inside an acid attack survivor’s teardrop. |
| Tipo de Mídia | Imprensa e publicações |
| Director executivo criativo | Guy Swimer |
| Director criativo | Eduardo Boldrini |
| Director assistente criativo | Avril Furness |
| Project Manager | Cristina Stan |
| Producer | Tiffany Hardy |
| Designer Director | Anthony Boulton |
| Diretor de Estratégia | Parrus Doshi |
| Senior Strategist | Sarath Koka |
| Virtual Reality Film | Studio Rx |
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