| Titulo | ThePeanutThingy |
| Agência | Circus Marketing |
| Campanha | #ThePeanutThingy |
| Anunciante | Quilmes InBev |
| Marca | Quilmes |
| Data da primeira Transmissão/Publicação | 2016 / 5 |
| Sector Empresarial | Bebidas alcoólicas |
| Legenda | #ThePeanutThingy |
| História | New work for Quilmes (the most important beer in Argentina) developed by Circus. This is the story of how a Meme became a real product. As is known, drinking beer with peaunts it's a international custom. Because of this fans created a MEME of a Quilmes can with a peanut carrier attached to it. So Circus #ThePeanutThingy as a real product, with a real campaign, and gave it for free as a limited edition to the people who had the idea: the followers. And successful results were achivied. In the video, you can see more details. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Mais Informações | https://vimeo.com/164309168 |
| Chief Creative Officer | Sebastian Olivieri |
| Director criativo | Javier de la Fuente |
| Director criativo | Alejandro Stea |
| Director de arte | Jenifer Blanco |
| Designer | Emiliano Garcia |
| Head of Social Media | Aranzazu Muraca |
| Community Manager | Paula Cabrera |
| Director assistente criativo | Paula Czaban |
| Produtor da agência | Daiana Buchanan |
More Work
SEE ALLMeaningful stains
- MARCA:
- LALCEC
- AGÊNCIA:
- J. Walter Thompson Argentina