Playboy Fragrances - "Playboy Make the Cover - 1"

SID LEE PARIS

SID LEE PARIS Paris, França

7669

Marca: Playboy Fragrances
País: França

Anunciante: Playboy Enterprises International, Inc.

Titulo	Playboy Make the Cover - 1
Agência	SID LEE PARIS
Campanha	Playboy Make the Cover
Anunciante	Playboy Enterprises International, Inc.
Marca	Playboy Fragrances
Data da primeira Transmissão/Publicação	2020 / 10
Sector Empresarial	Perfumes
Filosofia	For decades, Playboy has been one of the world’s most recognized magazines; now together with Sid Lee Paris and Designer Parfums, Playboy Fragrances is launching two brand new fragrances, Make the Cover for Him and for Her that bring their legendary style, charisma and enduring legacy to life. The all- new fragrances are a homage to the brand’s iconic past while also building a connection with the younger generation. It is about embracing all types of beauty and showing that anyone can ‘Make the Cover’ not just the traditional archetypes, all it takes is confidence and self-esteem. The brand’s future is built on its legendary past, while also embracing this new modern attitude. To help bring this global campaign to life Sid Lee Paris worked with British director and photographer Nadia Lee Cohen, who has worked on music video clips for A$AP Rocky and Kali Uchis, to deliver a 1- min film and several print images. Her creations showcase the legacy of the Playboy brand while highlighting the new attitude, style and inclusiveness of Make the Cover fragrances. Shot in LA, Cohen brings her signature style to the film, giving it a retro feel, while the spot’s diverse cast illustrates inhibition, seduction, rebellion, and exploration that drive self-expression. Primarily featuring non-actors and personalities from a wide range of industries such as Richie Shazam, Erik Bragg, Sara Cummings and Victoria Jancke, the film delivers an authentic feeling, free from conventions that shows off a diverse group, all united by the attitude it takes to ‘Make the Cover’.
Tipo de Mídia	Imprensa e publicações
Joint Managing Director, Designer	Arkesh Shah
Global Head Marketing Communications	Pascale Fontaine
President	johan delpuech
Chief Creative Officer	Sylvain Thirache
Director criativo	Stéphane Soussan
Director de arte	Ludovic Gontrand
Redator	Aurore Cremmydas
Strategy Managing Director	Bruno Lee
Estrategista	Amboise Soule
Group Account Director	Jessica Ferris
Account Manager	Trisha Mitra
Chefe de produção	Thomas Laget
Produtor da agência	Marine Redon
Operations Director	Antoine Ferrari
Produtora	Solab
Produtor	Nicolas Tiry
Produtor de linha	Amine Ketem
Production Service Company	Dmb
Realizador	Nadia Lee Cohen
Fotógrafo	Nadia Lee Cohen
Director de fotografia	Arnau Valls Colomer
Guarda-roupa/estilista	Chloe and Chenelle
Designer de produção	Brittany Porter
Hairdresser	Sami Knight
Behind the Scenes	Frank Pfeifer
Pós produção	Mathematic
Post-production Producer	Julie Lagadec
Post-production Producer	Raimbaut Gaffier
Editor	Adriana Legay
Colorist	Mathieu Caplanne