| Titulo | Meltdown Flag (United States) |
| Agência | Serviceplan Group |
| Campanha | Meltdown Flags |
| Anunciante | METER Group |
| Marca | Meter Group |
| Data da primeira Transmissão/Publicação | 2020 / 11 |
| Sector Empresarial | Outros |
| História | The glaciers are melting faster than ever. And with them 69% of the global drinking water supply. The environmental sensor company METER has been documenting glacier retreat for decades. But the scientific articles resulting from the data usually only reach an expert audience. The initiative around the Meltdown Flags aims to make the general public understand what is at stake.Meltdown Flags visualizes global glacier retreat, by reducing the color white in flags of countries with glaciers. From 1995, year of the first UN Climate Change Conference, to present day, until 2050, the point of no return for glaciers. For each country with glaciers, a separate data-based flag was created, showing the retreat of the glaciers in the coming years.The Meltdown AR filter let people interact with the flags in an exhibition, now at the Messner Mountain Museum. In classrooms, the filter was used in schoolbooks to learn more about glacier retreat. Online, visitors could access further information, offset their carbon footprint, download and buy the flags, and share their message with a type generator. |
| Tipo de Mídia | Imprensa e publicações |
| Comprimento | |
| Global Chief Creative Officer | Alex Schill |
| Chief Creative Officer | Matthias Harbeck |
| Worldwide Executive Creative Director | Jason Romeyko |
| Director executivo criativo | Franz Roeppischer |
| Director executivo criativo | Lorenz Langgartner |
| Director de publicidade | Christian Hertel |
| Director de publicidade | Scott Campbell |
| Director executivo criativo | Michael Wilk |
| General Manager | Sandra Loibl |
| Director de arte | Jan-Martin Hopf |
| Account Manager | Martin Rackel |
| Director de arte | Eduardo Alvarez |
| Equipa criativa | Saurabh Kakade |
| Redator | Sandra Valencia |
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