Temptations - "Fashion Cat"

adam&eveDDB

adam&eveDDB London, Reino Unido

Prêmios

2998

Marca: Temptations
País: Reino Unido

Anunciante: Mars Petcare

Titulo	Fashion Cat
Agência	adam&eveDDB
Campanha	Cats Lose Their Cool
Anunciante	Mars Petcare
Marca	Temptations
Data da primeira Transmissão/Publicação	2023 / 2
Sector Empresarial	Comida para animais, produtos e serviços para o cuidado de animais domésticos
Filosofia	The TEMPTATIONS brand, the makers of America’s #1 cat treats*, are expanding their offerings to the mealtime category for the first time with their new TEMPTATIONS Adult Dry Cat Food. The new offering is available exclusively at Walmart, before expanding to additional retailers in the fall. The brand is also releasing a new treat product called TEMPTATIONS TENDER FILLS™ treats and introducing a new brand platform: CATS LOSE THEIR COOL™. The new CATS LOSE THEIR COOL platform – led by creative agency adam&eve DDB London – is a playful take on cats’ reactions to the irresistibility of TEMPTATIONS products. Informed by Google Trends and social analytics, the team found that cat owners often poke fun at their cats’ independence and coolness. With that in mind the new CATS LOSE THEIR COOL ads feature felines as typical “cool” archetypes – like a teenager, a fashionista, an artist and food critic – and show how the irresistibility of TEMPTATIONS treats and food can make cats come running, breaking down the barrier of even the coolest of cats.
Tipo de Mídia	Integrated Media/360 Activation
Comprimento	15 seconds
Empresa de produção	Marshall Street Editors
Som	Factory Studios
Director de publicidade	Jean-Paul Jansen
Director de publicidade	Edwin Padilla
Director de publicidade	Ellora Esbrook
Director de publicidade	Gilda Bailey
Director de publicidade	Hannah Olsen
Director de publicidade	Crosby Wright
Director de publicidade	Annie Pulizzi
Chief Creative Officer	Richard Brim
Equipa criativa	Ben Robinson
Equipa criativa	Mike Whiteside
Director criativo	Colin Booth
Director criativo	Ben Stilitz
Produtor da agência	Jess Middleton
Executive Strategy Director	Nick Hirst
Planning Director	Jack Spicer
Senior Planner	Liora Ingram
Junior Planner	Lucy Wilson
Senior Project Manager	Becky Faloju
Group Managing Director	Miranda Hipwell
Diretor dos Negócios	Skye Stoppani
Director de contas	Harriet Carter
Director de contas	Sarah Cornish
Director de contas	Kathryn Armstrong
Account Manager	Alexandra Burchett
Executive Content Director	Jess Taylor
Social Director	Phoebe Wright
Social Creative	Judith Tulkens
Executive Content Producer	Stephen Mead
Post-production Producer	Olivia Hards
Head of Motion Graphics	Ed Christie
Motion Director	Hash Khan
Print Producer	Olly Ravaux
Senior Business Affairs Manager	Gemma Davies
Produtora	Smuggler Films
Realizador	Randy Krallman
Produtor	Gustav Geldenhuys
Production Manager	Adam Evans
Pós produção	Black Kite Studios
VFX Shoot Supervisor	Chris Mortimer
Colorist	George Kyriacou
VFX Supervisor	Bruno Fukumothi
Compositing	Srinivasan Chandrasekaran
Produtor	Paul Branch
Editor	Matt Pochettino
Assistant Editor	Nicole Angliss
Assistant Editor	Rebecca Spaven
Editorial Producer	S.J. O’Mara
Sound Design and Mix	Jon Clarke
Sound Design and Mix	Dan Beckwith
Assistant Sound Designer	Harry Boyce
Produtor de som	Beth Massey
PR Agency	Weber Shandwick - London
PR VP, Client Experience	Caitlin Immel
PR Account Director	Samantha Barron
PR manager	Madison Miller
PR Senior Associate	Ellie Halter
PR Senior Associate, Media Relations	Jaime Castile
Agência de Mídia	EssenceMediacom
Media Director, Planning	Melanie Sayed
Planejador de Mídia	Ella Farruggia
Media Planning Supervisor	Faith Torppey