Titulo | Will You Pass The Humanity Test? |
Agência | J. Walter Thompson London |
Campanha | The Humanity Test |
Anunciante | United Nations Women |
Marca | UN Women |
Data da primeira Transmissão/Publicação | 2018 / 5 |
Sector Empresarial | Instituições, organizações não governamentais |
História | We all know what a bride looks like right? Apparently not. The Humanity Test hijacked Google recapture technology, mixing photos of real girls forced to become child brides with the bright, shiny stock photos of brides. 73% failed the “I am not a robot” test and quickly learned the horrific stories behind each photo. It has been called jarring and eye-opening. A campaign that dares to call us failures ౼ and was so successful that we wanted to share our failure with the world. |
Tipo de Mídia | Web site |
Comprimento | |
Equipa criativa | James Hobbs |
Equipa criativa | Jeremy Little |
Creative Producer | Laurie Carter |
Creative Producer | Joseph Bassary |
Creative technologist | Dave Morgan |
Creative technologist | Vicky Keeley |
Planeador | Eleanor Metcalf |
Director de contas | Mini Sinha |
Account Manager | James Llewelyn-Davies |
Account Manager | Karen Barak |
Designer | Lee Jarrold |