Titulo | Bandenbingo - Rink Bingo |
Agência | FCB Zurich |
Campanha | Bandenbingo |
Anunciante | Hockey Club Davos |
Marca | Hockey Club Davos |
Posted | Mai 2016 |
Sector Empresarial | Equipamentos desportivos, eventos desportivos |
História | Hockey Club Davos is the most successful Swiss ice-hockey team, with currently 31 championship titles. But financially, the club is still highly dependent on merchandise and catering sales. The challenge was to develop an idea to increase these sales for all concession partners. During the match, players crash into the rink panels around 100 times. The idea was to turn the rink panels into bingo fields. In doing so, a new and entertaining game is born: Rink bingo. With the Rink Bingo App, the fans were able to play live and in real time during the matches – even at home via a second screen. |
Tipo de Mídia | Case Study |
Comprimento | |
Chief Creative Officer | Dennis Lück |
Director criativo | Sören Schröder |
Director criativo | Marcin Baba |
Redator | Dominik Brülisauer |
Digital Art Director | Manuela Tappe |
Director de arte | Fabian Sigg |
Director de arte | Olivia Schläpfer |
Gráficos | Lukas Schnider |
Content Developer | Olivier Walter |
Content Developer | Emanual Büchler |
Content Developer | Marco Frei |
Client Services Director | Mark Becher |
Account Manager | Sharon Nehrenheim |
IT Partner | Soulmedia |
IT Partner | Ursin Cola |
IT Partner | Chris Casutt |
Head of Marketing and Sponsoring | Marc Gianola |
Managing Diretor | Bill Mistura |
Head of Communication and Ticketing | Markus Glarner |
Marketing Department | Elena Buchli |