Monoprix - "Label of Love"

ROSA PARIS

ROSA PARIS Paris, França

Prêmios

35582

Marca: Monoprix
País: França

Anunciante: Monoprix

Titulo	Label of Love
Agência	ROSA PARIS
Campanha	Label of Love
Anunciante	Monoprix
Marca	Monoprix
Data da primeira Transmissão/Publicação	2017 / 5
Sector Empresarial	Grandes armazéns, supermercados
Legenda (língua original)	Au coeur de votre vie depuis 85 ans
História	French people are familiar with the amusing labels on goods from Monoprix stores. Here, a young boy cuts them up and turns them into messages for a girl he's got a crush on at school. She's obviously touched, but one day she disappears. Years later, at college, he see her again, and immediately dashes off to Monoprix. Better "latte" than never. Boy meets girl. Boy falls in love. Boy sends letters declaring his love. French retailer Monoprix puts its own spin on a classic love story, using the play-on-words, tongue-in-cheek slogans printed on its packaging. These jokes have become a beloved part of French pop culture over the years, making this TV spot really hit home for French audiences. So does love win? The viewers are left to decide: the brand created 13 alternate endings on a dedicated site.
Tipo de Mídia	Televisão e Cinema
Comprimento	254 seconds
Brand Director	Nicolas Gobert
Diretor de Planejamento Estratégico	Sacha Lacroix
Redator	Louise Mussot
Director de arte	Cerise Leclerc
Marketing Director	Florence Chaffiotte
Diretor de Estratégia	Jean-Patrick Chiquiar
Chief Creative Officer	Gilles Fichteberg
Chief Creative Officer	Jean-Francois Sacco
Associate Director	Quentin Labat
TV Production	Adélaïde Samani
Planeador estratégico	Alexandre RIBICHESU
Communications Director	Marion Denonfoux
Marketing Manager	Cosima Damas
Director de contas	Bérengère Puch
Account Manager	Marine Dachary
Produção de som	Schmooze
Pós-produção	Mathematic
Produtora	Insurrection
Realizador	Thirty Two