Tom Warden
Senior Strategist at Siegel+Gale
United Arab Emirates, Emirados Árabes Unidos
TituloThe Tilted Poster
Agência
Campanha The Tilted Poster
Anunciante Dubai Holding
Marca Dubai Holding SkyRun
Data da primeira Transmissão/Publicação 2016 / 3
Sector Empresarial Equipamentos desportivos, eventos desportivos
História Dubai Holding SkyRun was the first vertical run in Dubai. For fourteen years, it has challenged participants to race up the stairwell of Jumeirah Emirates Towers - all 1334 steps. And this year, SkyRun was chosen to be included in the prestigious Vertical World Circuit, rising to the ranks of races in Shanghai, London, Paris and beyond. To raise awareness, this year’s poster didn’t just turn heads; it tilted them. It looks like a poster hanging crooked, but on second glance you see it’s hung just perfectly. A simple die-cut turns any surface into a staircase. 
Tipo de Mídia Poster
Director executivo criativo
Design Director
Redator
Diretor de Estratégia
Estrategista
Director de contas

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