Glasgow School of Art - "Ash to Art"

J. Walter Thompson London

J. Walter Thompson London London, Reino Unido

Prêmios

5141

Marca: Glasgow School of Art
País: Reino Unido

Anunciante: Glassglow School of Art

Titulo	Ash to Art
Brief	When the Glasgow School of Art was destroyed in a catastrophic fire, J. Walter Thompson London asked 25 artists to turn ashes from the blaze into original artworks. These were then auctioned to help pay for the school’s restoration. Each piece of ash was given a powerful meaning and context by a label identifying it as "Bookcase. Charles Rennie Mackintosh. C. 1909". These reminders of a much-loved art school touched the hearts of even the most charity-fatigued artists.
Agência	J. Walter Thompson London
Campanha	Ash to Art
Anunciante	Glassglow School of Art
Marca	Glasgow School of Art
Posted	Novembro 2017
Sector Empresarial	Instituições, organizações não governamentais
História	In May 2014, The Glasgow School of Art was devastated by fire. It was one of the UK’s most iconic buildings and home to its most successful art school. The building itself was a work of art. Tragically, the fire destroyed the Mackintosh Library, one of the world’s most famous Art Nouveau interiors and the masterpiece of visionary Scottish architect Charles Rennie Mackintosh. The Glasgow School of Art is an internationally renowned institution and has produced more winners of the Turner Prize (the UK’s most prestigious contemporary art prize) than any other school. After the fire, the School received limited financial help from the UK government and needed a transformational idea to raise funds and publicity for the rebuild.
Tipo de Mídia	Exterior
Redator	Giles Hepworth
Redator	Bill Hartley
Director de arte	Giles Hepworth
Director de arte	Bill Hartley
Realizador	Leif Johnson
Produtor da agência	Kate Duncan
Designer gráfico	Chris Hutton
Director de contas	Sophia Redgrave
Director de contas	Lynsey Houston
Account Manager	Jonah Werth
Editor	Jonah Werth