International Communications Officer at Serviceplan Group | House of Communication

London , Reino Unido

Abdul Latif Jameel Motors (Toyota) - "Ramadan"

Marca: Abdul Latif Jameel Motors (Toyota)
País: Emirados Árabes Unidos

Serviceplan Experience

8121

Titulo	Ramadan
Agência	Serviceplan Experience
Campanha	Ramadan 2023
Anunciante	Abdul Latif Jameel Motors
Marca	Abdul Latif Jameel Motors (Toyota)
Data da primeira Transmissão/Publicação	2023 / 3
Sector Empresarial	Automóveis
História	The film opens with a family member being the first to arrive, setting off a chain of events as other family members call to find out where everyone is and who is bringing what for iftar, and in particular who is responsible for bringing the dates! The good-natured chaos that ensues is relatable to every Saudi family who has organized a large gathering, especially in a new location. What sets this campaign apart is its focus on avoiding cliches that most Ramadan commercials usually feature. The film showcases different characters in different Toyota vehicles, each with unique personalities and quirks, making it relatable to audiences across Saudi Arabia and the region.
Tipo de Mídia	Televisão
Comprimento	90 seconds
Managing Partner	Rami Hmadeh
Business Unit Director	Ramy Abdelrehim
Account Manager	Ayman Fouda
Account Manager	Kathleen Angeles
Account Manager	Jessy Elia
Director criativo	Saleh Elghatit
Redator	Rana Ahmed
Redator	Fatima Sanbaa
Chefe de produção	Ossama Elrashidy
Communications	Lee Sharrock