Canon - "Reflect"

Leo Burnett Sydney

Leo Burnett Sydney McMahons Point, Austrália

4716

Titulo	Reflect
Agência	Leo Burnett Sydney
Campanha	The Lab
Anunciante	Canon Inc.
Marca	Canon
Data da primeira Transmissão/Publicação	2017 / 2
Sector Empresarial	Câmaras fotográficas e de vídeo
História	A portrait will always be a personal image for the subject it captures. Our own face is something we find so familiar and yet so alien. It fills us with curiosity about how others see us and how we see ourselves. But for the photographer, the camera can easily create a sense of separation from their subject. The person in front of their lens can quickly become little more than a shape; a technical problem to be solved, or an exercise for their craft. We invited three photographers to a portrait shoot where the gap between shooter and subject is removed, exploring what happens to a photographer’s experience when portraits become truly personal.
Tipo de Mídia	Viral
Comprimento	289 seconds
Produtora	Infinity Squared
Director executivo criativo	Vince Lagana
Director criativo	Kieran Ots
Group Business Director	Jonny Bucknall
Director executivo criativo	Grant MacAloon
Director de arte	Dave Varney
Realizador	Melvin Montalban
Group Account Director	Natalie Tay-Uceda
Produtor	Cassie Collin
Produtor	Morgan Taylor
Director de fotografia	Aaron McLisky
Online Studio	Heckler
Som	Song Zu