DSF 2013 - "The Best Times"

TBWA\RAAD

TBWA\RAAD Dubai, Emirados Árabes Unidos

5728

Marca: DSF 2013
País: Emirados Árabes Unidos

Anunciante: Dubai Shopping Festival

Titulo	The Best Times
Agência	TBWA\RAAD
Campanha	The best times
Anunciante	Dubai Shopping Festival
Marca	DSF 2013
Data da primeira Transmissão/Publicação	2012 / 11
Sector Empresarial	Feiras, eventos e festivais
Legenda	Dubai at its best
História	The Dubai Shopping Festival kicks off on January 3rd 2013 and the festival has just launched a new distinct and powerful film for the event. The film was directed by Melanie Bridge who is well known for her visually rich and innovative spots. Melanie worked with Dubai based agency TBWA/RAAD and production company City Films to create this emotional and visually pleasing film. The film takes viewers on a journey of Dubai in a way that has never been explored before. Says Melanie Bridge “I always go crazy taking photos when I land in a new country as everything seems so beautiful and different, yet after a while your eyes can become jaded and you stop seeing the beauty. So I made a conscious choice to build the ad around all the things I found amazing in those first couple of days - the fresh perspective of a New Zealand girl straight off the plane. People in Dubai were surprised by the ad, it reawakened the beauty of Dubai for them too”.
Tipo de Mídia	Televisão e Cinema
Trilha sonora	Pete Jones
Realizador	Melanie Bridge
Producer	Claire Davidson
Producer	Joyce Hadife
Director de fotografia	Danny Rhulmann
Produtor da agência	Jessica Abi Nassif
Produtor da agência	Rouba Asmar
Director assistente criativo	Bassam Doss
Director assistente criativo	Deger Ozkan Cotelioglu
Director assistente criativo	Associate Creative Director: Guido Pecego
Director executivo criativo	Martin Lever
Video Editor	David Zavadescu