Rogge Duo-Clean - "The Smudgy Screen Ad"

Cheil Germany

Cheil Germany Schwalbach, Alemanha

5103

Titulo	The Smudgy Screen Ad
Agência	Cheil Germany
Campanha	The Smudgy Screen Ad
Anunciante	Rogge Intertrade
Marca	Rogge Duo-Clean
Posted	Dezembro 2015
Sector Empresarial	Eletrodomésticos e áudio-visual
História	ROGGE DUO-Clean is a professional screen cleaning kit. Safe to use on all LED, LCD, OLED, Plasma TV, computer monitor, tablet, laptop, phone screens, optical lenses and equipment. Cleans and conditions for lasting brilliant, dust and streak-free results. ROGGE DUO-Clean includes the patented ROGGE Vileda Professional Microfiber Cloth, specifically designed for cleaning sensitive surfaces.
Problema	There has been a huge transition from desktop computers to laptops, tablets, and even smartphones. But along the number of screens a certain problem has multiplied: smudge, smear, grease or even bacteria on a display – disgusting to look at, and even more unpleasant to use. So how do we make people aware they might need a screen cleaner for their devices? Smudge and smear are best visible on dark screens – so ROGGE® Screen Cleaner did exactly this: using only a black display, we let a user’s computer, tablet or smartphone screen itself do the advertising for us.
Tipo de Mídia	Case Study
Director criativo	Joern Welle