| Titulo | Ad-within-an-ad-within-an-ad (Film Case) |
| Agência | adam&eveDDB |
| Campanha | Ad-within-an-ad-within-an-ad |
| Anunciante | Samsung |
| Marca | Samsung |
| Data da primeira Transmissão/Publicação | 2019 / 11 |
| Sector Empresarial | Televisão, alta-fidelidade, vídeo, equipamentos de música e acessórios |
| Filosofia | To promote the Samsung QLED TV, adam&eveDDB knew it had to stand out from the black-box category clutter. So it partnered with Netflix, Aviation Gin, and the undisputed king of social, Ryan Reynolds, to create a social film, specifically created for the meta world of the internet: the world’s first ad-within-an ad-within-an-ad. The social film dropped on Twitter and was promptly retweeted by Ryan, Netflix and Aviation Gin, promptly blowing up the internet at large, and resulting in category-leading sales in the run up to Black Friday. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Director criativo | Jordy Molloy |
| Director criativo | Toby Kennedy |
| Redator | Toby Kennedy |
| Director de arte | Jordy Molloy |
| Managing Diretor | James Rowe |
More Work
SEE ALLRendezvous
- MARCA:
- Samsung
- AGÊNCIA:
- adam&eveNYC
TV Is Making History Again
- MARCA:
- Samsung QLED 8K
- AGÊNCIA:
- adam&eveNYC