Waka Kotahi NZ Transport Agency - "Doors"

Clemenger BBDO

Clemenger BBDO Wellington, Nova Zelândia

Prêmios

3093

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Waka Kotahi NZ Transport Agency
País: Nova Zelândia

Anunciante: New Zealand Transport Agency

Titulo	Doors
Agência	Clemenger BBDO
Campanha	Doors
Anunciante	New Zealand Transport Agency
Marca	Waka Kotahi NZ Transport Agency
Data da primeira Transmissão/Publicação	2020 / 12
Sector Empresarial	Segurança rodoviária
Legenda	Drinking ? Don't drive.
História	Every week, there are around 500 drink driving offences across New Zealand. While the message to not drink and drive is widely known, many of these drivers have developed a sense of complacency: “They know the drink-driving limits, know the Police are out there, and know that drinking increases their chances of crashing – but they’re still willing to take the chance” explains Rachel Prince, Waka Kotahi Principal Advisor Advertising, “They’ve made a habit of risking the unknown.” It’s these complacent drink drivers across New Zealand that DOORS confronts with the harsh reality that it could all go wrong in an instant. Showing a cross-section of Kiwis and some familiar drinking moments, the spot shows that bad ends to good nights don’t start the moment drink drivers skid off the road, get busted by the cops, or overshoot that corner. They’re triggered the moment they make the call to open their car door.
Tipo de Mídia	Interatividade
Comprimento	60 seconds
Agência de Mídia	OMD New Zealand
Produtora	Goodoil Films
Managing Diretor	George Mackenzie
Produtor executivo	Andrew McLean
Director de fotografia	Ginny Loane
Editor	Stewart Reeves
Online / VFX	Blockhead
Colorist	Dave Gibson
Música	Cam Ballantyne
Fotógrafo	Steve Boniface
Realizador	Joel Kefali