CREAM - "Talent Transplant"

McCann London

McCann London London, Reino Unido

806

Titulo	Talent Transplant
Agência	McCann London
Campanha	Talent Transplant
Anunciante	The Talent Business
Marca	CREAM
Posted	Agosto 2023
Sector Empresarial	Agências de publicidade
Filosofia	Every year a different agency hosts CREAM, the annual portfolio show of emerging talent run by The Talent Business and judged by adland’s leaders. This year McCann London positioned talent as an existential issue with ‘The Talent Transplant’ - taking inspiration from the medical world. We looked under the skin of emerging creatives to find the brains, guts and hearts that will create the future’s most groundbreaking work. Rather than doing a photoshoot we scanned real creatives in an MRI scanner and used the beautiful, recoloured scans to produce a suite of medical inspired events assets.
Tipo de Mídia	Comunicações corporativas
Comprimento	98 seconds
Chief Creative Officer	Rob Doubal
Chief Creative Officer	Laurence Thomson
Equipa criativa	Lee Elliot
Equipa criativa	Rory Peyton-Jones
Head of Art	Lisa Carrana
Designer	Matt Bryce
Designer	Lauryn Raymond
Produtora	Craft London
Chief Production Officer	Ben Clark
Artworker	Robbie Maynard
Account Manager	Milo Draco
Project Manager	Nadimul Hasan
Public Relations	Ashley Biack
Director de publicidade	Anna Green
Director de publicidade	Will Knox
Produtor	Mandeep Kalsi
Produtor	Liam White