Titulo | Big Mac x Bacon Collaboration |
Agência | Cossette |
Campanha | Big Mac x Bacon Collaboration |
Anunciante | McDonald's |
Marca | McDonald's |
Posted | Mai 2018 |
Sector Empresarial | Grandes armazéns, supermercados |
História | We positioned the Big Mac x Bacon as the hottest collaboration of the year, rivaling the likes of Adidas and Kanye. Teaser ads intrigued consumers, leading up to the reveal of the Big Mac x Bacon through a mass campaign all designed to emulate the fashion and music collaborations our youthful target reveres. And only one of the most culturally-ingrained brands in the world could credibly play off the collabs its target takes so seriously. |
Tipo de Mídia | Case Study |
Comprimento | |
Colorização | Alter Ego |
Editorial Offline | Married to Giants |
Global Chief Creative Officer | Carlos Moreno |
Global Chief Creative Officer | Peter Ignazi |
Group Creative Director | Simon Clancy |
Director criativo | Ed Morris |
Director criativo | Troy McGuinness |
Director criativo | Patrick Michaud |
Director de arte | Spencer Dingle |
Redator | Jordan Hamer |
Redator | Ben Duquette |
Designer | Oleg Portnoy |
Produtor da agência | Barb Gibson |
Produtor da agência | Marie-Pier Poulin |
Executivo de contas | Yvonne Li |
Executivo de contas | Michaela Crompton |
Supervisor de conta | Asmait Hailu |
Director de contas | Lindsay Mertiri |
Group Account Director | Serene Gaspar |
SVP, Management Director | Kathy McGuire |
Director of Content Strategy | Youri Hollier |
VP, Strategy | Scott McKay |
Product Management | Chloe Drolet |
Studio Director | Raquel Mullen |
Retocador digital | Trevor Gauthier |
Production Artist | Graham Washer |
Senior Digital Project Manager | Jeff Maynard |
Produtora | Frank Content |
Realizador | Craig Brownrigg |
Produtor de linha | Marie Robertson |
Produtor executivo | Danielle Kappy |
Director de fotografia | Stuart Campbell |
Food Stylist | Carol Brown |
Food Stylist | Noah Witenoff |
Colorist | Wade Odlum |
Color Assist | Kevin Wu |
Produtor executivo | Cheyenne Bloomfield |
Motion Graphics | Ian Flaig |
Motion Graphics | Rob Fisher |
VFX Artist | Steven McGregor |
VFX Artist | Andres Kirejew |
VFX Assistant | Sebastian Boros |
Casting Director | Steven Mann |
Editor | Raj Ramnauth |
Audio Post Production | Berkeley |
Engenheiro de áudio | Jared Kuemper |
Photography Studio | Fuze Reps |
Fotógrafo | Carlyle Routh |
Agência de Mídia | OMD Toronto |
PR Agency | Weber Shandwick - Toronto |
Chief Marketing Officer & SVP | Antoinette Benoit |
Marketing Officer | Hope Bagozzi |
Senior Marketing Manager | Jean-Guillaume Bertola |
National Marketing Manager | Rebecca Smart |
Sr. Manager Media, CRM & Partnerships | Solange Bernard |
Digital Officer | Lara Skripitsky |
Digital Social Media Manger | Rashel Hariri |
Regional Marketing Supervisor | Mélissa Hains |
National External Communications Manager | Adam Grachnik |