Titulo Dr. EV-il Is Back For Good (90s)
Agência
McCann Detroit
Campanha
Evil Takeover
Anunciante
General Motors Corp.
Marca
General Motors
Data da primeira Transmissão/Publicação
2022 / 2
Sector Empresarial Automóveis
História We set out to highlight that GM’s EVs are an integral part of the fight against climate change. And now that climate change is the number one threat to the planet, there was only one way to do it: tell Dr. Evil he’s now the number two threat to the planet. Driven by his megalomaniacal ego, he hatches a diabolical plan to take over GM and use their EV technology to destroy this new nemesis. The plot thickens when a late breaking surprise from his son, Scott, makes Dr. Evil realize he must help save the world – before taking it over.
Tipo de Mídia
Viral
Comprimento 90 seconds
Chief Creative Officer
Chuck Meehan
Chief Creative Officer
Brad Emmett
Group Creative Director
Rob Legato
Director assistente criativo
Michelle Musallam
Director assistente criativo
Nick Marine
Executive Integrated Producer
Hafeez Saheed
Digital Agency
McCann Detroit
Actor/celebridade
Mike Meyers
Actor/celebridade
Rob Lowe
Global Chief Marketing Officer
Deborah Wahl
Director, Brand Experience, GM Global Brand Marketing
Megan Stooke
Branded Entertainment Manager
Sarah Schrode
GM Brand Marketing Manager
Suzanne Hinz
GM Brand Assistant Marketing Manager
Amanda Reuss
GM Lead Counsel, Sales and Marketing
Frank Hamidi
Co-Chief Creative Officer
Chuck Meehan
Co-Chief Creative Officer
Brad Emmett
GM Global Business Lead and CEO Commonwealth
Grant Theron
EVP Executive Account Director
Krysty Sagnia
Global Head of Strategy and Research
Diana Caverly
VP Account Director
Jason Dale
Supervisor de conta
Amanda Cousino
Senior Account Executive
Randi Tate
Associate Director, Business Affairs
Stacy Swann
Manager, Business Affairs
Deb Sliva
VP, Broadcast Traffic Manager
Cynthia Noyes
Senior Talent Manager
Paula Price
Social Agency
Weber Shandwick
EVP, Client Experience
Steve Janisse
EVP, Integrated Media Strategy
Brad Burke
VP, Platform Strategy
Benjamin Klein
Group Creative Director
Tony Kause
Sr. Art Director
Tim Rocklage
Redator
Anna Jacobs
Senior Assoc. Project Management
Lama El-Sebai
VP, Client Experience
Shenetta Johnson
Jr. Assoc., Client Experience
Brittany Woods
Produtora
Bootleg Films
Realizador
Tim Kirkby
Cinematografia
Giles Nuttgens
Produtor executivo
Greg Jordan
Produtor de linha
Ira Brooks
USA Production Support
Rocket Film
Managing Diretor
Sara Eolin
EP/Head of Production
Marla Whittaker
Editorial
Cosmo Street
Editor
Tom Scherma
Digital and Social Content Editor
Andrew Corrales
Produtor executivo
Yvette Cobarrubius
Head of Production
Marie Mangahas
Produtor
Yole Barrera
Visual Effects
AFX Creative
Creative Director/2D Supervisor
Chris Noellert
VFX Supervisor/3D Lead
Tom Connors
Composite Supervisor
Felix Thedeby
Senior Producer
Alex Michael
Production Coordinator
Giulia Rocca
Head of Production
Esther Minitser
Produtor executivo
Nicole Fina
Managing Diretor
Mark Leiss
Color
AFX Creative
Colorist
Derek Hansen
Assistant Colorist
Zachary Hetlage
Color Producer
Jessica Amburgey
Música
New Line Productions Inc.
Music and Sound Design
JSM Music
CEO/CCO
Joel Simon
VP Executive Producer
Jeff Fiorello
Senior Producer
Norm Felker
Produtor
Andrew Manning
Produtor
Sharon Cha
Composer
Seamus Kilmartin
Composer
Cecil Campanero
Sound Designer
Nathan Kil
Stock Music
BMG Production Music
Audio Mix and Sound Design
Eleven Sound
Mixer/Sound Designer
Jeff Payne
Assistant Mixer
Andrew Smith
Music
George S. Clinton
Co-Chief Creative Officer
Chuck Meehan
Co-Chief Creative Officer
Brad Emmett
Group Creative Director
Rob Legato
Associate Creative Director
Michelle Musallam
Associate Creative Director
Nick Marine
Executive Integrated Producer
Hafeez Saheed