|Titulo||Say Moshi Moshi to Midori|
|Agência||Ogilvy & Mather|
|Campanha||Say Moshi Moshi to Midori|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Cocktails pré-preparados|
|História|| Say hello to Midori’s vibrant new campaign from Ogilvy & Mather Chicago – where cocktail enthusiasts are all invited to say hello to the rich heritage and a world of exotic cocktails that Midori – Beam Suntory Inc.’s premium melon infused liquor – can offer.|
The new campaign, which raises awareness for Midori kicked off with an experiential marketing initiative welcoming consumers into an immersive and sensory-engaging experience, highlighting the history, premium ingredients and everything that makes the brand unique. This experience challenged people’s perceptions of the product in a lively and interactive way by including three distinct spaces that embodied Japanese pop-culture and traditions while showcasing the essential elements that make up Midori. Special guest, world renowned Japanese chef and star of Iron Chef, Masaharu Morimoto even made an appearance at the event.
|Tipo de Mídia||Ambient|
|Chief Creative Officer||Joe Sciarrotta|
|Director executivo criativo||Liz Taylor|
|Director criativo||Sam Spratlin|
|Director criativo||Luis Ramírez|
|Director de arte||Gonzalo Palavecino|
|Retocador digital||Eric Gann|
|Director of Design||Gabe Usadel|
|Print Producer||Joan Shelton|
|Head Of Planning||Antonis Kocheilas|
|Digital Strategist||Liz Caradonna|
|Supervisor de conta||Katie Wesch|
|Executivo de contas||Sara Jacobsen|
|Editing Partner||Opt1mus (Optimus)|
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