Charlotte Petertil
Designer at Dictionary Films
Chicago, Estados Unidos
TituloSay Moshi Moshi to Midori
Agência
Campanha Say Moshi Moshi to Midori
Anunciante Beam Suntory
Marca Midori
Data da primeira Transmissão/Publicação
Sector Empresarial Cocktails pré-preparados
História Say hello to Midori’s vibrant new campaign from Ogilvy & Mather Chicago – where cocktail enthusiasts are all invited to say hello to the rich heritage and a world of exotic cocktails that Midori – Beam Suntory Inc.’s premium melon infused liquor – can offer.
The new campaign, which raises awareness for Midori kicked off with an experiential marketing initiative welcoming consumers into an immersive and sensory-engaging experience, highlighting the history, premium ingredients and everything that makes the brand unique. This experience challenged people’s perceptions of the product in a lively and interactive way by including three distinct spaces that embodied Japanese pop-culture and traditions while showcasing the essential elements that make up Midori. Special guest, world renowned Japanese chef and star of Iron Chef, Masaharu Morimoto even made an appearance at the event. 
Tipo de Mídia Ambient
Comprimento
Chief Creative Officer
Director executivo criativo
Director criativo
Director criativo
Director de arte
Redator
Retocador digital
Director of Design
Designer
Designer
Produtor
Print Producer
Head Of Planning
Planeador
Digital Strategist
Supervisor de conta
Executivo de contas
Production Partner
Editing Partner

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