| Titulo | Straight Outta |
| Agência | R/GA |
| Campanha | Straight Outta |
| Anunciante | Beats Electronics LLC. |
| Marca | Beats By Dr Dre |
| Data da primeira Transmissão/Publicação | 2015 / 8 |
| Sector Empresarial | Televisão, alta-fidelidade, vídeo, equipamentos de música e acessórios |
| História | Where did the biggest social media campaign of the year come from? Straight Outta Compton. Based on the realisation that everyone is proud of where they are from, Beats by Dre launched a campaign celebrating every city in the world. Fans created custom memes to rep their hometowns. As big name stars such as JLo, Chris Rock and Jamie Fox joined in, “Straight Outta” became the number one trending topic on Instagram, Twitter and Facebook in less than 24 hours. Brands, global organisations like the UN and even President Obama jumped on board. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Director de arte | Ami Lewis |
| Director criativo | Will Esparza |
| Director criativo | Zach Hilder |
| Director criativo | Jason White |
| Director criativo | Daniel Ilic |
| Designer | Doug Alves |
| Designer | Stanley Chen |
| Designer | Alejandro Larramendi |
| Designer | Natalie Lui |
| Designer | Andy An |
| Designer | Scott Hiers |
| Produtor | Tracy Moore |
| Produtor da agência | Shane Chastang |
| Produtor da agência | Mark Demyanovich |
| Director executivo criativo | Omar Johnson |
| Fotógrafo | Jonathan Mannion |