Plasmon - "ADAMO 2050"

Dude Milan, Itália

Prêmios

904

Marca: Plasmon
País: Itália

Anunciante: Kraft Heinz

Titulo	ADAMO 2050
Agência	Dude
Campanha	ADAMO 2050
Anunciante	Kraft Heinz
Marca	Plasmon
Data da primeira Transmissão/Publicação	2022
Sector Empresarial	Comida de bebé
História	Despite research showing Italians wanting to have babies, the lack of public and workplace policies in support of parenting has resulted in an unstoppable decline in natality, prospecting the country for an economic and social collapse.Plasmon, a Kraft-Heinz Italian company leader in baby food, decided to show Italians their darkest future.2050: Adamo is the last baby ever born in Italy. We told his story through an emotional mockumentary, in which the lines between reality and fiction were blurred. Adamo is shown growing up alone, in a country with no more schools, empty parks, and unused delivery rooms.The campaign has been launched with an event screening, in the presence of company decision-makers, asking them to rethink their parental policies.Adamo's story drew the attention of opinion leaders, journalists, 100 Italian companies and, more importantly, institutions.In response to Adamo’s campaign, the Government established a Self-Discipline Code for Private Companies, introducing new corporate standards supporting parenting.
Tipo de Mídia	Branded Content
Comprimento	446 seconds
Partner/Chief Creative Officer	Livio Basoli
Partner/Chief Creative Officer	Lorenzo Picchiotti
Senior Art Director	Andrea Afeltra
Senior Copywriter	Alessia Cassarino
Director de arte	Alessandro Borelli
Redator	Cecilia Panisi
Director of Integrated Production	Matteo Pecorari
Senior Producer	Maria-Chiara Muglia
Client Director	Elena Panza
Director de contas	Giulia Borina
Director de contas	Martina de Siervo
Senior Account Manager	Giorgia Livia Pacchiarini
Diretor de Estratégia	Marco Mammino
Planeador estratégico	Grazia Zucchiatti
Chefe de produção	Simone Raddi
Junior Production Coordinator	Francesca Di Donna
Post production director	Seba Morando
Senior Editor	Federica Ruggeri
Post-production Producer	Miriam Ottina
Junior Post-production Producer	Silvia Brigoli
Motion Designer	Gabriele Frigimelica
Junior Film Editor & Motion Designer	Federico Catania
Head of Events and Special Projects	Laura Boy
Special Products Manager	Martina Augelli
Junior Event Manager	Sofia Buzzini
PR manager	Zoe Brooks
Digital PR manager	Vittoria Caron
Realizador	Beppe Tufarulo
Director de fotografia	Johan Florez
Soundtrack	Massimo Martellotta
Colorist	Claudio Beltrami
Produtor	Ramona Linzola
Produtor	Michele Pasini
Production Manager	Comlan Ahianvi
Cenógrafo	Marco Fernando Monti
Sound Engineer	Massimiliano Santillo
Sound Design and Mix	Tommaso Barbaro
Sound Editor	Luca Canzano
Audio Post Production	Fullcode
Agência de Mídia	Dentsu Italia S.r.l.
Director de publicidade	Konstantinos Delialis
Director de publicidade	Francesco Meschieri
Director de publicidade	Sheila Bagattini
Director de publicidade	Eleonora Branca