Titulo | 7 Lessons About Single Life |
Agência | Dentsu K Inc |
Campanha | 7 Lessons About Single Life |
Anunciante | 7-Eleven |
Marca | 7-Eleven |
Data da primeira Transmissão/Publicação | 2015 |
Sector Empresarial | Grandes armazéns, supermercados |
Filosofia | In Taiwan, singles make up nearly 43% of the total population. Meanwhile, 7-Elevens are on every corner, ready to provide services and products customized for singles. 7-Eleven is like another kitchen, or another family member.On November 11th, Singles’ Day in Taiwan, we launched the “7 lessons about single life” online campaign. Inspired by true stories happened in 7-Eleven, we released 4 short films and 3 short stories. This campaign is aimed to express the “single friendly” image of 7-Eleven. |
Tipo de Mídia | Televisão |
Comprimento | |
Director de contas | Tony Fang |
Account Manager | Serena Hsu |
Associate Account Director | Ivonne Liao |
Chief Creative Officer | Judy Tao |
Chief Creative Officer | Hayley Wen |
Director assistente criativo | Tiger Yang |
Director assistente criativo | Hide Liu |
Redator | Hayley Wen |
Redator | Winnie Cheng |
Director de arte | Judy Tao |
Director de arte | Tiger Yang |
Director de arte | Barney Lin |
Director de arte | Rex Chen |
Produtor da agência | Ivy Lin |
Produtora | Boku Films |
Realizador | Yang Zhong Fan |
Produtor executivo | Ya Hui Hsiao |
Produtor | Po Chun Hsiao |
Director de fotografia | Ta Pu Chen |
Empresa de design sonoro | Great-Music Recording Studio |
Compositor | Daphne Su |