Marie Curie - "Death isn’t the opposite of life. It’s part of it"

Crispin Porter Bogusky

Crispin Porter Bogusky London, Reino Unido

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Titulo	Death isn’t the opposite of life. It’s part of it
Brief	1 in 4 people die every year without the care and support they need.Marie Curie ensures everyone has a good death; with the right support, on their terms, where loved ones feel supported too. Whoever, whenever, whatever the illness.We needed an idea that would cut through and raise awareness of Marie Curie’s work supporting people at the end of life.We tell the real stories of loved ones and their families thinking about their final days. Raw and real, unexpectedly upbeat, and punctuated by observational humour, the film looks at death in an honest and emotionally forthright way.
Agência	Crispin Porter Bogusky
Campanha	Good Death
Anunciante	Marie Curie
Marca	Marie Curie
Data da primeira Transmissão/Publicação	2023 / 10
Sector Empresarial	Instituições, organizações não governamentais
História	Marie Curie is a charity that provides end of life care for those that need it.
Tipo de Mídia	Televisão e Cinema
Chief Creative Officer	Dean Wei
Director criativo	Eoin Mclaughlin
Managing Partner	Toni Gaventa
Produtor assistente da agência	Zoe Harris
Produtor da agência	Helen Cliffe
Producer	Shannon Murphy