VW California Rear View Camera - "Colosseum"

Grabarz & Partner

Grabarz & Partner Hamburg, Alemanha

Prêmios

4862

Marca: VW California Rear View Camera
País: Alemanha

Anunciante: Volkswagen

Titulo	Colosseum
Brief	Camper van ads have one thing in common – they always show the vehicle in a beautiful landscape or in front of stunning sights. This campaign shows "tourist attractions" seen by the rear view camera of the Volkswagen California, because sometimes it's important to spot the smaller things.
Agência	Grabarz & Partner
Campanha	Sightseeing
Anunciante	Volkswagen
Marca	VW California Rear View Camera
Posted	Novembro 2018
Sector Empresarial	Automóveis
História	Campervan ads have one thing in common – they always show the car in a beautiful landscape, in front of beautiful sights. In our campaign, we were instead rethinking what it really means to go sightseeing. Our main interest was not the car itself but „tourist attractions“ shot on the rear view camera in the Volkswagen California – because sometimes the little things are equally as worth seeing as the big tourist attractions: We designed two different kinds of traffic bollards and a trash can as the Eiffel Tower, the Colosseum and the Leaning Tower of Pisa. Sculpting them from scratch using ZBrush with scanned and handpainted textures and countless layers, we had to make our full CGI renderings believable in every detail as both sights and traffic hazards. We also had to fit them perfectly into their backgrounds, choosing the best possible perspective to make them seem larger than life. Additionally, because our print campaign starts off the summer holidays in Europe and the Volkswagen California is often used for road trips during this time, we designed our objects in a way that would remind viewers of typical holiday postcards.
Problema	The Volkswagen California is the essential campervan. It can now be equipped with the optional rear view camera which makes reversing safer and easier by spotting obstacles quickly and easy.
Tipo de Mídia	Imprensa e publicações
Chief Creative Officer	Ralf Heuel
Group Creative Director	Diana Sukopp
Director criativo	Thomas Fritze
Director criativo	Stefan Geschke
Redator	René Herder
Redator	Thorben Dauer
Director de arte	Jens Erasmus Schröder
Fotógrafo	Cem Guenes
Fotógrafo	Tobias Bosch Fotomanagement
Account Manager	Christiane Dietz
Art Buyer	Anna-Lena Meyer
Producer	Kristina Mohr
Director de publicidade	Nicole Jordan
Agência de Mídia	PHD Germany
Pós produção	Spellwork Pictures
Gráficos 3D	Sebastian Greese
Gráficos 3D	Dennis Mielke
Gráficos 3D	Sermed Darah
Compositing	Sermed Darah