Kulov - "6 Takes of Drama"

Grey (Thailand) Ltd.

Grey (Thailand) Ltd. Bangkok, Tailândia

Prêmios

3324

Marca: Kulov
País: Tailândia

Anunciante: Dhospaak

Titulo	6 Takes of Drama
Agência	Grey (Thailand) Ltd.
Campanha	6 Takes of Drama
Anunciante	Dhospaak
Marca	Kulov
Posted	Março 2021
Sector Empresarial	Bebidas espirituosas
Filosofia	In Thailand, a heavily Buddhist country, all alcohol advertising is highly regulated with very strict guidelines. Brands cannot communicate overtly the superiority of the product or come off as 'promoting drinking'. Kulov Vodka is smooth and superior for its 6 times distillation process. To say this, the strategy is to tie the message in with a problem that everyone can easily relate to: undistllled emotional posts on social media. Because we've all experienced impulsive posts (initiated by ourselves or others) that can cause unnecessary drama. Before you post something emotional, distilling your thoughts (6 times) will make sure conflicts can be easily avoided. The film ingeniously blends together the superiority of the product and a positive social message.
Tipo de Mídia	Viral
Comprimento	388 seconds
Chief Creative Officer	Jureeporn Thaidumrong
Chief Creative Officer	Asawin Phanichwatana
Director criativo	Asawin Phanichwatana
Director criativo	Jesse Wong
Director de arte	Pheraphas Jongphatcharanan
Redator	Jesse Wong
Chief Executive Officer (CEO)	Kanaporn Hutcheson
Chief Operating Officer (COO)	Thipayachand Hasdin
Produtora	Happy Ending Fillm
Chairman	Thor Santisiri
General Manager	Kanokkorn Seehapan
Redator	Natthinee Ruengves
Redator	Pandarie Somjit
Group Account Director	Vorawan Kaewket
Account Manager	Pitimon Protien
Planning Director	Jongkoch Dusittanakarin
Realizador	Nawapol Thamrongrattanarit
Producer	Pacharin Surawatanapongs