| Titulo | Hack Market (eng) |
| Agência | Marcel |
| Campanha | High tech – Low impact |
| Anunciante | Back Market |
| Marca | Back Market |
| Posted | Julho 2022 |
| Sector Empresarial | Compras online e comércio electrónico |
| História | On Earth Day, April 22, 2022, and to help people change their minds, Back Market and its Paris-based agency Marcel (part of Publicis Groupe) took our last chance to convince those who were about to buy a new device. Say hello to Hack Market. An operation in which we used Apple's own technology, AirDrop, to broadcast our messages inside the temples of new tech: the Apple Store, directly on Apple's best sellers: iPhones, iPads and MacBooks. The operation took place in 6 different stores in Europe (Paris, Berlin and London), letting each customer know that there is a more ecological and cheaper way to consume technology, by buying the same model, but refurbished at Back Market. A way to turn iPhones into a brand-new medium to promote an alternative consumption model. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| President | Pascal Nessim |
| Director executivo criativo | Youri Guerassimov |
| Redator | Antonin Jacquot |
| President | Charles Georges-Picot |
| Technology Team | Christophe Serret |
| Director de arte | Vincent Boursaud |
| Motion Graphics Artist | Julien Taillez |
| Director de arte | Hugo Wahledow |
| Redator | Claudia Illan |
| Associate Director | Sébastien Jauffret |
| Director de contas | YANI OUKID |
| Technology Team | Edouard Danesse |
| Technology Team | Lotfi Harrabi |
| Redator | Aurel Cablan |
| Motion Graphics Artist | Vincent Iweins |
| Social Media Manager | Calliste Garrabos |
| Managing Diretor | Benjamin Taïeb |
| Director executivo criativo | Valéry du Peloux |
| Realizador | Guillaume Talvas |
| Editor | Julien Hannedouche |
| Project Manager | Flavie Parize |
| Traffic Team | Mélanie Coupey |
| Traffic Team | Laurène Ametowoglo |
| Director criativo | Clément Séchet |
| Produtor | Valéry du Peloux |
| Produtor | Sixtine Busetti |
| Strategy Lead | Thomas Cléret |
| Redator | Alexandre Dodille |
| Director de arte | Céleste Nessim |
| Pós produção | ADF L’atelier |
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