Titulo | Autocorrected Pay Gap |
Agência | Worth Your While |
Campanha | Autocorrected Pay Gap |
Anunciante | People Like Us |
Marca | People Like Us |
Data da primeira Transmissão/Publicação | 2023 / 4 |
Sector Empresarial | Acções caridade, fundações, voluntariado |
História | Non-profit People Like Us, is highlighting autocorrect bias when it comes to names, often leading to misidentification and a sense of exclusion for individuals with diverse names. Its latest campaign taps into this insight to help correct the pay gap between ethnicities. |
Tipo de Mídia | Interatividade |
Comprimento | |
Director criativo | Tim Pashen |
Director criativo | Lukas Lund |
Equipa criativa | Malou Ruotsalainen |
Director de arte | Alexander Winge Leisner |
Design Director | Carl Angelo |
Media Company | JC Decaux |
Equipa criativa | Jakob Hjulström |
Chief Executive Officer (CEO) | Morten Ingemann |