| Titulo | Call of Love |
| Brief | Open-mindedness and connecting people of all backgrounds is the core of the Lufthansa Pride campaign 2023. That is expressed in the motto "The world says yes to you" and was brought to life with a digital poster stunt at the CSD in Frankfurt. With innovative digital portable posters, Lufthansa enabled four queer people from unsafe LGBTQIA+ countries to partake in a CSD and stand up for their communities.Four videocalls displayed on four rucksack billboards connected our four protagonists (from Turkey, Serbia, and Singapore) with the CSD crowd. They were live on the screens and literally “walked” with the Frankfurt crowd and interacted with them – carried on the backs of promoters. The protagonists could see and hear the crowd and interact with them. At every step the crowd reacted with genuine amazement, love and overwhelming openness. And all of them together showed the world that love can overcome every border. |
| Agência |
Accenture Song (formerly Kolle Rebbe)
|
| Campanha |
Call of Love
|
| Anunciante |
Lufthansa
|
| Marca |
Lufthansa
|
| Data da primeira Transmissão/Publicação |
2023 / 8
|
| Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
|
| História | In some countries there are either no Pride marches at all, or participating in them is unsafe or even life-threatening. Lufthansa enabled four LGBTQIA+ people from such countries to walk at a Pride for the first time – without being there. How? With four innovative prototype digital backpack posters. |
| Director executivo criativo |
Till Monshausen
|
| Director criativo |
Sebastian Hölzer
|
| Director criativo |
Dominik Schneck
|
| Account Manager |
Schouwit Berhe
|
| Director de arte |
Leonie Petersen
|
| Produtor da agência |
Alexander Schillinsky
|
| Produtor da agência |
Christopher Tychsen
|
| Produtor |
Stephan Gerlach
|
| Director de fotografia |
Alexander Hildenberg
|
| Produtor executivo |
Ben Schneider
|
| Auditivo |
Mikis Meyer
|
| Agência de Mídia |
MindShare
|
| Redator |
Irena Braun
|
| Pós produção |
Mathis Rudnik
|
| Director de arte |
Ali Haidari
|
| Produtor |
Dennis Czaja
|
| Director de fotografia |
Alex Düsterberg
|
| Director de fotografia |
Benjamin Heckwolf
|