Titulo | Lost Purse |
Agência | Leo Burnett Chicago |
Campanha | The Allstate Foundation |
Anunciante | Allstate Foundation |
Marca | Allstate Foundation |
Data da primeira Transmissão/Publicação | 2017 / 6 |
Sector Empresarial | Banca, finanças, lei e seguros |
História | Allstate Foundation Purple Purse, an initiative aimed at ending domestic violence through financial empowerment, just announced its partnership with tennis champion, entrepreneur and philanthropist Serena Williams. As program ambassador, Williams will bring awareness to the invisible yet catastrophic role financial abuse plays in domestic violence, while encouraging the public to help break the cycle of abuse. The film shows how real people respond when directly confronted with domestic violence and financial abuse. The participants’ reactions illustrate how we, as a society, think, talk and ultimately act when faced with this issue. By depicting real efforts to help a victim in need, viewers are encouraged to ask themselves, “What would they do in this situation?” |
Tipo de Mídia | Viral |
Comprimento | |
Empresa de produção | Whitehouse Post |
Director executivo criativo | Mikal Pittman |
Director executivo criativo | Jon Wyville |
Director executivo criativo | Dave Loew |
Director assistente criativo | Donna Foster |
Director assistente criativo | Kristen Schwanz |
Chefe de produção | Veronica Puc |
Group Executive Producer | Denis Giroux |
Produtor | Leah Karabenick |
Music Producer | Alec Stern |
Director de contas | Kaitlyn Nolan |
Communications Director | Lynsey Elve |
Diretor de Estratégia | Ariel Tishgart |
Supervisor de conta | Lily Merritt |
Produtora | Rival School Pictures |
Produtor executivo | James Blom |
Realizador | Andrew Lane |
Director de fotografia | Megan Donnelly |
Produtor de linha | Chris Lettley |
Editor | Matthew Wood |
Assistant Editor | Steve Kroodsma |
Pós produção | Lauren Connolly |
VFX & Color | Filmworkers |
Colorist | Jeff Altman |
Efeitos especiais | Jeff Charatz |
Pós produção | Derek Goldsmith |
Estúdio de gravação | Another Country |
Recording Studio Executive Producer | Tim Konn |
Sound Engineer | John Binder |
Música | Nylon Studios |
Compositor | Lydia Davies |
Executivo de contas | Eva Glas |