| Titulo | Mark |
| Agência | Y&R London |
| Campanha | 2015 Poppy Appeal campaign |
| Anunciante | The Royal British Legion |
| Marca | The Royal British Legion |
| Data da primeira Transmissão/Publicação | 2015 / 10 |
| Sector Empresarial | Acções caridade, fundações, voluntariado |
| História | This poignant campaign meticulously recreates portraits of First World War soldiers with modern Service men, women and veterans. This juxtaposition reminds audiences that The Royal British Legion’s Poppy Appeal supports both the Armed Forces men and women of the past, and those of today. To create the work, portraits of modern veterans and serving personnel were photographed by Tom Reeves in the world’s oldest running photography studio. These powerful images were captured using the exact same camera, technique, and hand-painted background as Tom’s grandfather, Benjamin Reeves, used to photograph First World War soldiers in 1915. It was the first time the camera had been used in over 65 years. |
| Tipo de Mídia | Imprensa e publicações |
| Director de publicidade | Gary Ryan |
| Director criativo | Psembi Kinstan |
| Director de arte | Alex Bamford |
| Director de contas | Ben Boyles |
| Diretor de Estratégia | Fran Miles |
| Account Manager | Max Bennett |
| Produtor da agência | Bob Loyal |
| Produtor da agência | Martin Caulfield |
| Fotógrafo | Tom Reeves |
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