Creative Director
at
Leo Burnett Thailand
Bangkok Metropolitan Area, Thailand, Tailândia
| Titulo | My Dear |
| Agência | The Leo Burnett Group Thailand |
| Campanha | The Coolest Rescue |
| Anunciante | P&G Thailand |
| Marca | Downy |
| Data da primeira Transmissão/Publicação | 2021 / 4 |
| Sector Empresarial | Produtos de limpeza, sabões, detergentes |
| História | How to get Thai consumers to choose only Downy Expert Summer Cool as a fabric enhancer for every summer in Thailand? Client shared an effective insight for the team and it’s a true about Thai people in Summer which is the hectic season in Thailand. “You are not you when the weather’s hot” This is the opportunity! let the cool and refreshing scent of Downy Expert Summer Cool help you calm down! Among the clutter of fabric softener advertisements, how can we make the cut through communications with strong visualisation of our product benefits? We created three iVDOs that visualise how Thailand Summer’s heat can turn you into something you don’t want to be. With right insight, Thai humour and strong execution of product benefits, Downy Expert Summer Cool will become the only solution of every summer! |
| Tipo de Mídia | Viral |
| Comprimento | |
| Chief Creative Officer | Sompat Trisadikun |
| Director executivo criativo | Sirin Wannavalee |
| Chefe de grupo criativo | Nonthaporn Ketmanee |
| Director de arte | Nonthaporn Ketmanee |
| Director de arte | Sompat Trisadikun |
| Redator | Narisapongse Rakwattananont |
| General Manager | Weeranuch Duangpikool |
| Account Management Director | Peerajet Sringean |
| Director de contas | Pansea Tevavichulada |
| Executivo de contas | Banthita Ratanopas |
| Produtor da agência | Karnjanee Praphapat |
| Planeador estratégico | Chulanee Sirisaengtaksin |
| Project Manager | Sunee Chansuksurachode |
| Produtora | Tongta Film |
| Realizador | Phalat Romcai |
| Produtor executivo | Sucheera Kaewngam |
| Production Producer | Suteera Pummaneekorn |
| D.O.P | Abhisit Prasongsup |
| Assistant Director | Vivisn Jarupattanasirikul |
| Production Manager | Kawita Nunthakunatip |
| Wardrobe | Doungkamon Wimon |
| Casting | Naroupat Pintakhum |
| Som | Worawut Bunsarn |
| Editor | Yiemyut Tungsomworapongs |
| Colorist | Narin Bovornrattanapran |
| Flame Artist | Narin Bovornrattanapran |
| Pós produção | Asama Sumalee |
| Som | Banana Studio |
| Sound Engineer | Putthipat Sangwanphet |
More Work
SEE ALLNew World
- MARCA:
- Thai Health Promotion
- AGÊNCIA:
- The Leo Burnett Group Thailand
Oasis
- MARCA:
- Thai Health Promotion Foundation
- AGÊNCIA:
- The Leo Burnett Group Thailand
Bingsu
- MARCA:
- Downy
- AGÊNCIA:
- The Leo Burnett Group Thailand
The Bus
- MARCA:
- Downy
- AGÊNCIA:
- The Leo Burnett Group Thailand