| Titulo | Irrational Love |
| Agência | Wieden + Kennedy |
| Campanha | Irrational Love |
| Anunciante | Kraft Heinz |
| Marca | Heinz |
| Data da primeira Transmissão/Publicação | 2023 |
| Sector Empresarial | Maionese, ketchup, mostardas |
| Tipo de Mídia | Integrated Media/360 Activation |
| Comprimento | |
| Empresa de produção | Final Cut |
| Produtora | Love Song |
| Empresa de design | DKNG |
| Production & Editorial | Some Assembly Required |
| VFX Company | Blacksmith NY |
| Agência de Mídia | Starcom USA |
| PR Agency | Zeno Group |
| Group Creative Director | Christine Santora |
| Director de publicidade | Nina Patel |
| Director criativo | Will Binder |
| Director assistente criativo | Jessica Ghersi |
| Director assistente criativo | Marc Durán |
| Group Account Director | Brian d’Entremont |
| Director de contas | Carina Polini |
| Diretor de Estratégia | Alex Nguyen |
| Director de publicidade | Megan Lang |
| Director de publicidade | Jessica Vultaggio |
| Senior Brand Strategist | Joe Bae |
| Social Strategy Director | James Williams |
| Supervisor de conta | Miriam Charry |
| Communications Strategy Director | Angel Navedo |
| Senior Social Strategist | Syd Hutnik |
| Senior Social Strategist | Christian Jenkins |
| Junior Social Strategist | Ni’A Landon |
| Redator | Matt Herman |
| Director de arte | Jackie Anzaldi |
| Redator | Mikayla Dumas |
| Director de arte | Nikki Vandervelde |
| Redator | Katie Johnston |
| Director de arte | Lena Barrows |
| Redator | Sydney Illum |
| Produtor executivo | Craig Keppler |
| Produtor da agência | Ariana Ekonomou |
| Produtor da agência | Charlie Balmer |
| Senior Art Producer | Caitlin Dawson |
| Art Producer | Chris Gonzalez |
| Executivo de contas | Emily Rivera |
| Project Manager | Danielle Hillman |
| Junior Brand Strategist | Zack Plutzer |
| Senior Brand Manager | Jacqueline Chao |
| Brand Manager | Alyssa Cicero |
| Senior Associate Brand Manager | Navjit Dhillon |
| Realizador | Camille Summers-Valli |
| Managing Partner | Kelly Bayett |
| Partner / Executive Producer | Daniel Wolfe |
| Produtor de linha | Stine Moisen |
| Director de fotografia | Jasper Wolf |
| Realizador | David Ebert |
| Produtor executivo | Scott Gemmell |
| Produtor de linha | Matthew Snetzko |
| Illustrator | Dan Kuhlken |
| Designer | Nathan Goldman |
| Head Foodie | Missy Maher |
| EVP Media | Courtney Pischke |
| Head of ZDX | Colleen O'Hara |
| SVP Consumer | Jamie Dammrich |
| SVP, Director of Investment | Steve Wolf |
| VP, Director, Account Management | Emily Jacobson |
| Associate Director | Theresa Goehring |
| Associate Director | Amina Ahmed |
| Director de publicidade | Lizzy Goodman |
| Director criativo | Eric Manchester |
| Director criativo | Neal Desai |