Paddy Power - "Cheltenham 2023"

BBH

BBH London, Reino Unido

2125

Marca: Paddy Power
País: Reino Unido

Anunciante: Paddy Power PLC

Titulo	Cheltenham 2023
Agência	BBH
Campanha	Cheltenham 2023
Anunciante	Paddy Power PLC
Marca	Paddy Power
Data da primeira Transmissão/Publicação	2023 / 2
Sector Empresarial	Lotarias e jogos de sorte
Filosofia	Paddy Power has saddled up with agency BBH London to ride the line of rivalry between Ireland and Great Britain as both nations go under starters orders for The Cheltenham Festival. It should come as no surprise that a brand steeped in Irish heritage would serve up a tv ad with savagely entertaining storytelling sitting at its core. But “Cheltenham 2023” marks a gear change for Paddy Power as we see the wickedly mischievous betting brand back at its best with this, their latest campaign – the first since BBH was appointed to handle the brand’s integrated advertising business in January. Featuring the ultimate sequel from the Irish bookie ahead of the marathon four-day horse racing bonanza, BBH zeros in on the friendly (and at times not so friendly!) banter that ignites between both sets of punters when they meet annually. Through it, they achieve the ultimate creative springboard to maintain a continuous narrative steeped in insight.
Tipo de Mídia	Televisão
Comprimento	60 seconds
Produtora	Pulse Films
Som	String and Tins
Director de publicidade	Michelle Spillane
Director de publicidade	Leah Spears
Director de publicidade	Tom Muldowney
Director de publicidade	Patrick Boyce
Director de publicidade	Dean Finn
Director de publicidade	Rachael Kane
Chief Creative Officer	Alex Grieve
Director assistente criativo	Luke Till
Director assistente criativo	Lawrence Bushell
Actor/celebridade	Peter Crouch
Redator	Jonny Durgan
Produtor da agência	Rory Reames
Produtor assistente da agência	Rebecca Ellis
Produtor assistente da agência	Valentina Schwendinger
Planner	Jonny Turnbull
Business Leader	Bobbie Gannon
Account Manager	Alexander Boden
Music Supervision	TMS Black Sheep Music
Music Supervision	Hywel Evans
Music Supervision	Daniel Olaifa
Realizador	Freddie Waters
Produtor executivo	James Sorton
Chefe de produção	Chris Harrison
Produtor	Neil Andrews
Director de fotografia	Benjamin Krakun
Designer de produção	Carly Reddin
Wardrobe	Scarlet Wallis
Wardrobe	Danielle Timperley
Actor/celebridade	Abbey Clancy
Editor	Leo King
Empresa de produção	Stitch
Pós produção	Rascal Post
ECD & VFX Supervisor	Andrew Wood
2D Lead	Holly McLean
2D Artist	James Pratt
2D Artist	Rich DC
Colorist	Dan Levy
Executive Post Producer	Matthew Towell
Post-production Producer	James Beck
Color Producer	Jai Mhach Durban
Sound Designer	Adam Smyth
Additional Sound Designer	Jim Stewart
Audio Post Production	Eimear Ní Ghuaire
Audio Post Production	Olivia Endersby